Insights

A typical interview structure may include:

• Introduction of the company and the role

• Presentation of interviewers

• Questions to the candidate

• Candidate’s questions to the company

• Next steps in the process

Every company may adapt this format differently, so flexibility is important.

Key areas of preparation

The Company Explore more than the website. Look into:

• pipeline, collaborations, and product portfolio,

• latest press releases or interviews with leadership,

• annual reports or strategy documents to understand the company’s direction.

The Interviewers Check who you will be meeting. On LinkedIn, review:

• their career path and progression,

• posts, comments, and activity,

• mutual contacts or recommendations.

Typical questions Be ready to answer questions like:

• Why is this role attractive to you?

• What are your three strongest career achievements?

• Which factors are most important when choosing an employer?

• How do you personally define success?

Competency-based questions Depending on the position, questions might include:

• Describe a product launch you managed successfully — what made it work?

• How have you adjusted strategy based on data?

• Do you have experience working across several markets or countries?

• What approaches do you use to track competitors?

Your questions to the employer These demonstrate motivation and help you evaluate the role. For example:

• What key results are expected in the first 6 months?

• How does the team collaborate with regional/global functions?

• What growth opportunities are available?

• Which values drive the company’s culture the most?

Conclusion: Interview preparation is not about memorising model answers. It is about presenting your experience clearly, showing motivation, and asking thoughtful questions. This is often what sets successful candidates apart.